GBN - Gilmore Business Network
Advancing opportunities . . . creating success
HOW TO MAKE SOCIAL MEDIA WORK FOR YOU
What is Social Media?
Why does Social Media matter to me and my business?
Branding: What is your brand in the age of Social Media? How do you monitor it? How do you protect it?
Where do you begin?
· Evaluation and integration
of existing PR/Marketing plans
· Assembling your own Social
Media team
· Is Social Media really free?
· How can I use Social Media without being overwhelmed?
Establishing a Social Media employee policy
The Social Media Launch: How do I Facebook? How do I tweet?
Identifying your niche
Identifying your audience/market – and how do they discover you?
Social Media applications and techniques
Short-term Goals versus Long-term Goals
Planning for mishaps and/or brand attacks
Keeping it social
The future of Social Media

Seminars may be customized to address specific goals and audiences.
