GlenGilmore@GlenGilmore.com


Social Media & Digital Strategy

The worlds of communication and marketing have changed.  The challenge is to seize the enormous opportunities created by a medium of communication that has a staggering scale of participation never imagined before and a speed of delivery that takes only as long as the click on a keyboard.

Social media, the medium of the web, demands a "conversation" --monologues are not accepted.  "Authenticity" and "transparency" are minimum requirements of a digital strategy that aims to connect real people with real opportunities.  Content creation and search engine optimization go hand in hand.

Your Brand

You, as an individual, have a "brand", just as well as your business.

What is your brand?  Ask Google...then ask Facebook, Twitter, Foursquare.  In today's world, you are no longer simply who Google says you are:  other social networks have become powerful search engines defining your brand.

How do you launch a brand?  How do you reframe a brand in the world of Social Media Marketing and digital competition?  How do you monitor it, manage it, and protect when it comes under attack?  How to increase customer/client awareness, engagement and loyalty? 

GBN

Providing guidance in the world of Social Media:  brand launch, reframing, community development, brand monitoring, "conversation", search engine optimizaton (SEO), crisis planning and response, content creation and engagement, and regulatory compliance: marketing in the digital marketplace.

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